The Destination Index — by departure city

The Best Incentive Travel Destinations from Seoul

The IncentiveTrips Destination Index re-ranked for programs departing Seoul (ICN). Fares are city-specific modeled ballparks — the published distance curve priced from ICN — and reachability draws from the Asia-Pacific row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from Seoul.

Standings as of 2026-09-03. Recomputed on live data.

#DestinationCountryFare from ICNScorevs global
1BangkokThailand$45076.91
2BaliIndonesia$59076.63
3PhuketThailand$53075.54
4TokyoJapan$32075.4
5SeoulSouth Korea$15074.910
6Kuala LumpurMalaysia$49074.32
7KyotoJapan$29073.824
8SingaporeSingapore$53073.42
9Da NangVietnam$43072.728
10Hoi An (Vietnam)Vietnam$43071.532
11DubrovnikCroatia$94070.8
12Colorado Rockies (USA)United States$98069.99
13Norwegian Fjords (Bergen)Norway$93069.610
14AthensGreece$79069.51
15SydneyAustralia$95069.329
16MelbourneAustralia$93069.232
17LisbonPortugal$90069.111
18KotorMontenegro$98069.117
19Riviera Maya & CancúnMexico$1,01068.618
20LangkawiMalaysia$53068.643
21PortoPortugal$96068.44
22BudapestHungary$81068.04
23ViennaAustria$85067.42
24PragueCzechia$81067.35
25Iceland (Reykjavik)Iceland$85066.93
26BarcelonaSpain$86066.87
27MadridSpain$91066.76
28DubaiUnited Arab Emirates$70066.45
29AlgarvePortugal$95066.411
30QueenstownNew Zealand$1,20066.042
31Buenos AiresArgentina$1,62065.71
32Lake BledSlovenia$98065.625
33NashvilleUnited States$1,07065.119
34Sri Lanka (Galle)Sri Lanka$69065.152
35Mexico CityMexico$90065.026
36Cairns & Great Barrier ReefAustralia$85065.047
37Punta CanaDominican Republic$1,13064.925
38DublinIreland$78064.8
39Los CabosMexico$1,04064.723
40Cape TownSouth Africa$1,31064.522
41Abu DhabiUnited Arab Emirates$71064.49
42ScottsdaleUnited States$87064.322
43VancouverCanada$74064.119
44ParisFrance$91064.08
45Tirana (Albania)Albania$92063.916
46Phan RangVietnam$52063.952
47NisekoJapan$43063.955
48RomeItaly$83063.85
49MallorcaSpain$97063.73
50AmsterdamNetherlands$77063.69

Fares are modeled round-trip ballparks from Seoul (ICN), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from ICN

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: London · Paris · Frankfurt · Amsterdam · Madrid · Milan · Zurich · Stockholm · Dublin · New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg