Field Report

Field Report · 2026

The 2026 Incentive Travel Trends Report

A field guide to where the money, the programs, and the top performers are headed next year — built for the planners who decide. Five shifts, drawn from market data and the desks that book these trips.

$70.5BGlobal incentive travel market
15.8%Compound annual growth
45%Growing incentive spend in 2026
70%+Seeking new destinations

What's inside

The five shifts defining 2026

  1. 01

    Wellness as program design

    Recovery, sleep, and movement move from perk to the organizing principle of the itinerary.

  2. 02

    Personalization at scale

    One-size trips are dead. Winners build choice architecture into every day of the program.

  3. 03

    Authentic experience over opulence

    The flex is no longer thread count — it is access, place, and story money cannot fake.

  4. 04

    AI as table stakes

    From sourcing to on-site logistics, the tooling that used to be an edge is now the baseline.

  5. 05

    Short-haul luxury

    Regional programs win on cost, carbon, and calendar — without giving up the wow.

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