The Destination Index — by departure city

The Best Incentive Travel Destinations from Madrid

The IncentiveTrips Destination Index re-ranked for programs departing Madrid (MAD). Fares are city-specific modeled ballparks — the published distance curve priced from MAD — and reachability draws from the Europe row; the four origin-independent pillars — momentum, safety, infrastructure, and planner fit — are unchanged. The global Index remains the canonical ranking; this is the same math, priced from Madrid.

Standings as of 2026-09-03. Recomputed on live data.

#DestinationCountryFare from MADScorevs global
1DubrovnikCroatia$37076.410
2LisbonPortugal$18076.24
3PortoPortugal$19075.414
4Norwegian Fjords (Bergen)Norway$44075.119
5AthensGreece$36074.98
6KotorMontenegro$40074.629
7MadridSpain$13073.714
8BudapestHungary$35073.518
9BarcelonaSpain$18073.410
10AlgarvePortugal$20073.330
11ViennaAustria$35073.014
12PragueCzechia$33073.017
13Iceland (Reykjavik)Iceland$44072.79
14BangkokThailand$86072.612
15BaliIndonesia$1,06072.010
16Lake BledSlovenia$36071.441
17PhuketThailand$92071.110
18DublinIreland$27071.120
19Colorado Rockies (USA)United States$86070.916
20MallorcaSpain$21070.332
21ParisFrance$27070.215
22Kuala LumpurMalaysia$86069.914
23Riviera Maya & CancúnMexico$74069.822
24TokyoJapan$1,13069.820
25RomeItaly$28069.718
26AmsterdamNetherlands$28069.615
27LondonUnited Kingdom$28069.512
28SeoulSouth Korea$1,05069.013
29SingaporeSingapore$95068.919
30EdinburghUnited Kingdom$34068.923
31Da NangVietnam$94068.86
32CopenhagenDenmark$34068.713
33Buenos AiresArgentina$1,03068.53
34Tirana (Albania)Albania$38068.427
35DubaiUnited Arab Emirates$63068.22
36KyotoJapan$1,16068.15
37Hoi An (Vietnam)Vietnam$94067.95
38Punta CanaDominican Republic$70067.226
39MarrakechMorocco$32067.225
40Cape TownSouth Africa$96066.922
41StockholmSweden$41066.519
42Taormina (Sicily)Italy$35066.431
43Mexico CityMexico$74066.234
44Abu DhabiUnited Arab Emirates$62066.26
45Tuscany (Florence)Italy$31066.229
46NashvilleUnited States$79066.132
47Los CabosMexico$95065.831
48French Riviera (Nice)France$26065.831
49ScottsdaleUnited States$80065.329
50Swiss Alps (Zermatt)Switzerland$30065.128

Fares are modeled round-trip ballparks from Madrid (MAD), not live quotes. “vs global” is each destination's move against its position on the global Destination Index.

How this ranking works

Only the two pillars that genuinely depend on where attendees fly from are re-scored. Value shifts with the fare difference between the US-blend baseline and this origin; air access blends each destination's global nonstop coverage with a published origin-to-region reachability score. Both adjustments flow into the composite at the Index's published pillar weights — value 15%, air access 20%.

  • value_o = value + 20 · (fare_US − fare_origin) / max(fare_US, 300), capped ±20
  • air_o = 0.5 · air_access + 0.5 · reach(origin → region)
  • total_o = total + 0.15 · Δvalue + 0.20 · Δair
  • fare = $118 + 0.913 · d^0.75, anchored per destination
  • city fares: fare = ($118 + 0.9127 · d^0.75) × destination anchor, d = great-circle km from MAD

Fares come from a distance-based model anchored to each destination — modeled ballparks, not live quotes. Every input is published; no destination pays to be ranked. The global Destination Index is the canonical standing.

Also ranked from

All cities: New York · Boston · Miami · Atlanta · Toronto · Chicago · Dallas · Denver · Los Angeles · San Francisco · Seattle · Mexico City · São Paulo · Buenos Aires · Singapore · Hong Kong · Tokyo · Seoul · Shanghai · Sydney · Melbourne · Mumbai · Delhi · Bangkok · Dubai · Riyadh · Doha · Tel Aviv · Johannesburg