Insights

Reporting & analysis for the people who design incentive travel.

The trends, features, destination guides, interviews, and playbooks behind the programs that move top performers. Read alongside the Destination Index and Venue Index.

Data, analysis, and where the category is moving.

AlUla: Saudi Arabia's Desert Gem and the Next Big Incentive Frontier
Trend Watch

AlUla: Saudi Arabia's Desert Gem and the Next Big Incentive Frontier

AlUla, Saudi Arabia, is rapidly emerging as a high-momentum incentive destination, offering an unparalleled blend of ancient history, breathtaking landscapes, and ultra-luxury experiences.

4 min read · Read →
Why AlUla Just Rocketed to #87 on the Destination Index—and What Planners Need to Know
Trend Watch

Why AlUla Just Rocketed to #87 on the Destination Index—and What Planners Need to Know

Saudi Arabia's archaeological masterpiece is posting a momentum score of 93 as early-adopter groups discover Hegra's tombs and canyon luxury—but the window for first-mover impact won't stay open forever.

4 min read · Read →
Tulum Jumps to #6 on the Destination Index as Infrastructure and Wellness Demand Converge
Trend Watch

Tulum Jumps to #6 on the Destination Index as Infrastructure and Wellness Demand Converge

New airport access and soaring planner interest push Mexico's jungle-luxe beach enclave into the top tier for groups seeking boutique cachet over ballroom scale.

4 min read · Read →
Why the Red Sea & AMAALA Are Climbing the Destination Index—And What Planners Should Know
Trend Watch

Why the Red Sea & AMAALA Are Climbing the Destination Index—And What Planners Should Know

Saudi Arabia's car-free luxury archipelago is earning serious search momentum as groups discover a new-to-the-world reward experience where access, not room count, defines exclusivity.

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Why Saudi Arabia's Red Sea Coast Is Suddenly on Every Planner's Radar
Trend Watch

Why Saudi Arabia's Red Sea Coast Is Suddenly on Every Planner's Radar

Red Sea Global's ultra-luxury archipelago is climbing fast on the Destination Index — and early movers are locking in island buyouts before capacity tightens.

4 min read · Read →
Tulum Jumps to #7 on the Destination Index as Planners Bet Big on Boutique Beach
Trend Watch

Tulum Jumps to #7 on the Destination Index as Planners Bet Big on Boutique Beach

New airport infrastructure, soaring momentum scores, and jungle-luxe appeal are driving corporate groups to Mexico's most Instagram-worthy coastline.

4 min read · Read →
Why AlUla Just Cracked Our Top 100 — and What Planners Need to Know
Trend Watch

Why AlUla Just Cracked Our Top 100 — and What Planners Need to Know

Saudi Arabia's ancient desert jewel is surging to #99 on the Destination Index with a momentum score of 93, fueled by canyon resorts, Nabataean ruins, and a narrowing window for first-mover bragging rights.

4 min read · Read →
The Cheapest Months to Fly Your 2026 Incentive Program
Data

The Cheapest Months to Fly Your 2026 Incentive Program

Incentive airfare swings 27% by departure month — November bottoms at ~$390, March peaks at ~$497. On an 80-person program that's about $8,600 in air you can move for free.

6 min read · Read →
When to Lock Your Hotel Block: Timing Incentive Contracts to the Demand Cycle
Playbook

When to Lock Your Hotel Block: Timing Incentive Contracts to the Demand Cycle

With the Incentive Travel Demand Index at 74 — about 42% below baseline — the buyer's window is open. A data-timed playbook for contracting the block, pushing for concessions, and why air runs on a different clock.

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What It Really Costs to Fly and Stay: Incentive Trip Cost by Destination (2026)
Data

What It Really Costs to Fly and Stay: Incentive Trip Cost by Destination (2026)

Move past the ~$5,100 average. A landed-cost view — live airfare (index median $391) plus modeled lodging — for Cancún, Los Cabos, Punta Cana, Lisbon, and Scottsdale, and why destination is the biggest cost lever.

6 min read · Read →
Incentive Travel Flight Costs by Route: What Fares Really Run from Major US Hubs
Data

Incentive Travel Flight Costs by Route: What Fares Really Run from Major US Hubs

The median incentive fare is $391 — but no program pays the median. Here's what round-trip economy really runs, route by route, from JFK, ORD, DFW, LAX and ATL.

6 min read · Read →
Is 2026 a Buyer's Market for Incentive Travel? What the Live Demand Data Says
Analysis

Is 2026 a Buyer's Market for Incentive Travel? What the Live Demand Data Says

The Incentive Travel Demand Index sits at 74 — about 42% below baseline. Here's why that's buyer leverage, exactly how to act on it, and the volatility caveat.

6 min read · Read →
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