How to Choose an Incentive Destination
A framework for matching the place to the program's actual goal — not the other way around.
The best destination for your program isn't the most beautiful — it's the one that delivers on your program's actual goal.
Run your top candidate through five questions: What is the program's one goal? Can the venue run parallel tracks? Will attendees arrive fresh? What's the one moment they'll still talk about in six months? Can you attach a number to why it worked?
If you can't answer all five cleanly, keep looking.